On the night of December 12 Russia Time, Dongfeng Motor Corporation (DFM) successfully held Russia Dongfeng Brand Night & AX4 and 580 Launch Ceremony in Moscow, capital of Russia.
Present were Han Tianyan, First Secretary at the Chinese Embassy in the Russian Federation; Vladimir Lebedev, Advisor to Mayor of Moscow; Xu Jinli, Chief Representative of the Representative Office of the China Council for the Promotion of International Trade in Russia, as well as more than 200 guests from the Russian Federal Automobile Certification Center, China Construction Bank and other institutions. Chinese media represented by China Central Television, Xinhua News Agency, Chin Radio International, People's Daily, people.com.cn and China Pictorial Office, nearly 100 Russian professional media outlets, as well as Russian online celebrities also attended the ceremony.
Wang Maohua, Party Secretary of China Dongfeng Motor Industry Import and Export Co. Ltd Company addressed the ceremony. He introduced DFM's overall situation and brand building in the international market, reviewed its operations in the Russian market since its entry into Russia, elaborated on its plan for new product launch, brand building, marketing, customer experience enhancement and service improvement in Russia, extended thanks to the relevant sides for their persistent support, and expressed his good wish to achieve win-win with them.
Han extended congratulations on the success of the event on behalf of the embassy and noted that China-Russia cooperation in automobile trade and manufacturing has been deepened constantly. DFM is a renowned automobile group in China, said her, pinning great hope for DFM's future development in Russia
This April Dongfeng released its core brand values and perfected the multilingual interpretation of the values. At Dongfeng Brand Night, Dongfeng released its core brand values of "Quality, Intelligence, Harmony" and unified overseas brand identity once again, and comprehensively interpreted them based on the measures for advancing the "D139" brand strategy, to offer local media and customers a deeper understanding of Dongfeng brand and spirit.
Then Dongfeng AX4 and 580 representing "trend, quality and grade" appeared amid a cool and fashionable light dance show, lighting up the atmosphere. AX4's bionics design, trendy exterior, exquisite interior, tremendous power and black technologies, and 580's huge space, outstanding riding and driving experience, all-round quality safety, rich comfort configuration and trendy appearance all cater to young consumers' needs. Upon their launch in Russia, AX4 and 580 will enhance consumers' travel experiences in combination with Dongfeng's AX7 and other series.
Dongfeng Brand Night marks a brilliant start for Dongfeng's brand promotion campaign in Russia. Next the two new cars will be displayed at Sheremetyevo International Airport and Aviapark with large flows of people, to make other consumers feel their uniqueness, thereby further promoting brand marketing.