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-2018 Chile Dongfeng Brand Night & AX4 Launch Ceremony


On November 8 Chile Time, Dongfeng Motor Corporation (DFM) successfully held Chile Dongfeng Brand Night & AX4 Launch Ceremony in Santiago, capital of Chile.

Among more than 300 attendees were Zhao Binbin, the representative of the Chinese Embassy in Chile; Hugo Lara, Member of the National Congress of Chile; Chairman Francisco Javier Errazuriz and President Gonzalo Landaeta Pereira of DFM's Chilean distributor group; representatives of the City Government of Santiago, Asociación Nacional Automotriz de Chile A.G. and Dongfeng's Chilean dealers; representatives of more than 100 media outlets including People's Daily, EL Mercurio, EMOL, La Tercera and America Economia, consumer representatives and local online celebrities.

Li Junzhi, Director of the International Business Department of DFM addressed the ceremony. He introduced Dongfeng's overall situation and "3+3+N" overseas business layout, reviewed its operations in the Chilean market since its entry into Chile at the beginning of this century, elaborated on its plan for new product launch, brand building, marketing, customer experience enhancement and service improvement in Chile, extended thanks to the relevant sides for their persistent support, and expected that AX4 would enrich Dongfeng's product line and enhance Chilean consumers' travel experience.

Then Gonzalo delivered an ebullient address. He shared his feeling for years of cooperation with Dongfeng, thinking that Dongfeng could always create innovative products for Chile, it is the pride of CIDEF to maintain good cooperation with Dongfeng, Dongfeng's products have higher quality and safety, AX4 caters to the need of young and mainstream consumers, and Dongfeng will bring all-new high-grade, trendy and outstanding products to Chile. He expected to further strengthen cooperation with Dongfeng to provide trustworthy products and services to local customers.

This April, Dongfeng released its core brand values and perfected the multilingual interpretation of the values. At Dongfeng Brand Night, Dongfeng released its core brand values of "Quality, Intelligence, Harmony" and unified overseas brand identity once again, and comprehensively interpreted them based on the measures for advancing the "D139" brand strategy, to offer local media and customers a deeper understanding of Dongfeng brand and spirit.

Dongfeng AX4 representing "trend, quality and grade" appeared amid a cool and fashionable light dance show, lighting up the atmosphere. The SUV's bionics design, trendy exterior, exquisite interior, tremendous power and black technologies make it more dynamic. That night the impressive car narration of a Chilean fashion host and online celebrities' live streaming added brilliance to the launch ceremony, attracted wide attention from fans, and boosted Dongfeng's product sales and reputation. Upon its launch in Chile, AX4 will constitute a product matrix of Dongfeng covering car, SUV, MPV and pickup series with AX5, AX7, AX3, SX6, SX5, S50, SUCCE and RICH, to meet customers' diverse needs and boost Dongfeng's sales.

Chile Dongfeng Brand Night & AX4 Launch Ceremony marks a brilliant start for Dongfeng's brand promotion campaign in Chile. Next Dongfeng will join hands with CIDEF to organize test driving, mall & supermarket presentation, new car experience and other activities, and advertise AX4 in Chile, to further enhance its brand popularity and international image, and promote brand marketing.

Chile is a key strategic market in the "3+3+N" overseas business layout of Dongfeng. Dongfeng's products have successively entered Chile since the beginning of this century. Dongfeng has made great strides in Chile after years of efforts and accumulation, "Dongfeng Andes Plan" has been hammered out. Guided by the spirit of "determination, fight and devotion", Dongfeng has stepped up market development. Dongfeng will establish a business representative office in Chile before the end of this year, to introduce more new products with modern sense, technology sense, high quality and reasonable prices, conduct brand promotion, improve its service capacity and exert its technical advantage, in an effort to become a renowned brand in Chile.

Dongfeng has always paid attention to brand building in the international market. In recent years, Dongfeng has kept enhancing its international influence through sponsoring Volvo Ocean Race (a world top yacht race), participating in international motor shows in key overseas markets, holding new product launch ceremonies and organizing public service activities. Under China's "Belt and Road" initiative, Dongfeng has advanced international operations, improved its overseas sales year by year and kept quickening its pace of international development. This February, Dongfeng released its medium-term overseas development plan. In the future, Dongfeng will keep going to build a world top brand and make unremitting efforts to create a good car life in the new era!

Press liaison: Lan Yamin, International Business Department, Dongfeng Motor Corporation


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